1. Who are you? It is important to get your name and logo up where people can see it. Use simple visuals and easy to read fonts. No need to get fancy.

2. What do you do? Give a straightforward, easy to read statement about your product or service offering. This will help the attendee decide if he/she should stop by your booth. Sometimes “less” is more here.

3. Why should I do business with you?Go ahead and stake your claim. Get their attention! Make your statement short, memorable, and believable.

It’s important to have visuals with short lists of features and benefits. Don’t give out too much information, or they will have no reason to talk with you. Graphics vary tremendously. The three main factors that matter are size, number of colors, and number of images. The key is simplicity!

• Use bold, contrasting colors, and simple, easy to read fonts.
• Minimize words and maximize pictures. This allows the passerby to grasp   your capabilities without too much effort.
• Use lots of light. Backlit graphics are becoming more and more popular   because of their visual impact.
• Always keep your main messages above waist level.

Consult your graphics designer for help in choosing colors and images. They know what works. If you choose a display house that has graphics production capabilities, you can be sure that all entities will work together for the most cohesive message and effective exhibit. *Contact your local ExpoDealerTMfor more information on graphic design services.