Trade shows are a great way to market your business and get the word about who you are and what you do. The quality of your trade shows speaks volumes about your company ethos and service. Many exhibitors tend to focus on showy displays, instead of engaging prospects and capturing information for follow up.
It’s great to have a large number of people crowd around your display, but it’s more important to deliver a good experience for the user, so they will remember you and show more interest in your products and services.
Here are some tips to help you deliver a successful Trade Show experience:
1) Make your trade show display easy to see and navigate
Use trade show displays such as: banner stands, pop up displays and literature stands to show off your information and products. Make it easy for people to walk around your display so they can read literature, touch samples and fully experience your wares. It goes without saying that your display should be neat and tidy. An untidy booth is off putting and unprofessional.
2) Be creative and attract a crowd
You don’t need fancy equipment to draw a crowd. You can use use interactive trade show displays, such as quizzes, computer games, contest draws and scheduled demonstrations. You could also run a competition or door prize. People love to win, so it’s a great way to collect their information at the same time. The main thing is to create fun and interesting interaction with your audience. They will remember your display and your business
3) Use promotional items and merchandising
Everyone loves a freebie. Make sure you have lots of promotional items with your company logo/motto. Popular giveaways include: keyrings, pens, hand sanitizer and water bottles. Keep them small, so people can carry them around.
4) Have your trade show displays manned at all times.
Always have someone at your display to collect and share information. They must be knowledgeable about your business and it’s a bonus if they have outgoing, friendly personalities. At the very least, your staff should be professional and approachable. Explain to them exactly what the objective of the trade show is, so everyone is working towards the same goal.
5) Be ready to do business.
Have plenty of business cards, flyers, order forms and other necessary literature on your display. You should also have a ‘Call to Action’, which means you must ask people to share their email or mailing information with you in exchange for something free such as a T-shirt, Book or other product.
Once the trade show is over, you should follow up with all the contacts you have collected. Send out email, snail mail or make phone calls. The quicker your respond to them, the more your business will stand out from the rest. The follow up is critical to your trade show success, so make sure this is a priority item the day after the event.
If you’re looking for professional trade show displays, booths, trade show exhibits, banner displays, Pop Ups, table display, trade show booths, show exhibit and other exhibition conference stands to grow your company and increase brand recognition, you can rely on Capital Exhibits to get it done right, on time and on budget. We’re a design and exhibit house that develops and manufactures a wide range of exhibits in-house, which keeps costs low, expedites turnaround times and provides the type of quality control our clients demand and deserve. We build your best image by listening to you, developing designs and proofs for approval and creating attractive, engaging fair show display, portable display system, exhibit booth, table lines, custom exhibits and other types of booths that enhance your image and market your business.
For more information about how we can Build Your Best Image and increase brand awareness, call us today at 866.730.3746!