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Choosing A Display You have an exhibit space, now what? You need a display.Although there are dozens of display styles, they are generally grouped into three categories: portable, modular and custom. As you consider the choices, make a list of what you want to accomplish at the show. Then you can choose the display that best matches your needs. For example, if displaying products is most important, shelving, graphics and other forms of product display need to be an integral part of the design process from the beginning versus an afterthought. If building relationships is priority one, a conference area should be considered. By defining your purpose and deciding which elements of that purpose take priority, your company can make the most of valuable trade show space. Portable A Portable display is generally defined as a structure that can be shipped via UPS®, FedEx®, or transported in most vehicles. They are easy to assemble (usually by one person with no tools). Portable displays utilize Velcro®-receptive fabric panels and/or graphic panels. Pop-up Displays(EvolutionTM) APop-up display consists of a collapsible frame that expands to create a backwall for attachment of graphic mural panels and/or fabric panels. When using graphic mural panels, the graphics will hang directly on the frame’s hardware. This will create a large (10' wide x 8' tall), virtually seamless graphic image. Graphics that are displayed on fabric panels attach by Velcro®and may come in various shapes and sizes. All of the panels and graphics for Pop-ups can usually be rolled and placed directly in the shipping case. Pop-up displays have quick set-ups, are easy to use and are affordable, making them one of the most popular display systems on the market. The downside is that Pop-ups are so popular and inexpensive to own that they have become commonplace at shows. It’s hard to stand out from the crowd when your display looks the same as everyone else's. Panel Displays (ExpoAire IITM, VisionsTM, AireLite IITM) Panel displays consist of thin, flat panels (usually 2' x 4') that fold for storage and shipment. These systems are offered in a wide range of models. Normally they consist of individual panels that are connected on-site, or permanently hinged panels that simply unfold to create a display. Most are covered on both sides with fabric and are reversible. The standard application of graphics is Velcro®. Panel systems can be used as tabletop displays or stacked on top of one another to create floor model displays. Good Panel displays are structurally sound and capable of having shelves, slat walls, TV/monitor stands and other accessories. Panel displays usually take longer to set up than Pop-up displays, but are more versatile. Other Portable Displays (ExpoLightTM) There are various other Portable displays that fall outside the Pop-up and Panel categories. These displays utilize a variety of structural systems to create backwalls and other display elements, some with and some without tools. An example of a "no tools" system would be ExpoLightTM. This system consists of aluminum framework that, when connected, creates light boxes that hold large, seamless backlit graphics. These systems are great when used alone or in conjunction with other display systems to create a different look. Modular Displays(ExpoModularTM and ExpoFormTM) Modular displays are hybrid structures that attempt to give the look of a full Custom display in a lighter and more portable format. As the name suggests, this system uses modules of varying types (panels or frames) that connect to form a display. Most Modular displays offer a virtually limitless array of finishes including metal and wood laminates, graphics, etc. The best part of this display is, when properly designed, it can easily be reconfigured (to meet booth space, size, or structural requirements), modified, and added to over time. Plus, if a single panel is damaged, it can be replaced without replacing a large section. These systems are stronger and heavier than Portable displays, but are weaker and lighter than most Custom displays. Modular displays usually ship in wooden crates or large plastic containers. Both have to be shipped via truck line. It is possible to ship this system in smaller cases with FedEx®or UPS®. The choice is yours: few large cases or crates versus several smaller cases. Note: Acommon fallacy is that Modular exhibits can save a substantial amount in on-going costs over full Custom displays. Although Modular displays do cost less to ship and store, and can save on show drayage charges, they usually take much longer to set up than a Custom display. Why? In order to pack into smaller containers, they are constructed with many small pieces. Each piece has to be assembled at the show, which means increased labor costs for installing and dismantling. Be sure you weigh your options before purchasing. Custom Displays(ExpoCustomsTM) Full Custom Displays are generally designed from scratch and constructed of wood, metal or other substrates. These are high-end displays, and the price will usually reflect that. Since each Custom exhibit is designed and created with your specific needs in mind, it is unique to you. And it can provide virtually any solution you need. There are no limits. Most anything you dream can be made a reality. Hardwood floors, revolving areas, two-story structures and anything else you imagine. Custom displays are usually stored in wooden shipping crates. These crates must be moved with a forklift and shipped via freight line. Custom displays cost more to ship and manage, however, much of the cost is determined by how large of a booth space you are filling. Custom displays are utilized in 10’ x 20’ or larger booth spaces most of the time. However, 10’ x 10’ custom spaces can really make your company stand out So, with this vast array of products to consider, which style is best for your exhibit needs? Portable, Modular or Custom? The best thing to do is to find a professional to help you decide what is best for you. Find a Professional |
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