Choosing A Show

So, you want to exhibit at a show? How do you decide which one? Well, start with your customers. They will tell you which shows they like to attend. Trade publications publish industry calendars that list every show of importance and the factors to consider, such as number of attendees, dates, locations, etc. Your vendors are helpful with ideas also. Most industries have at least two major shows that everyone attends. Questions to consider when searching for that perfect show are: • How many people will attend, who are they and what do they buy? • Does the show’s attendee base match my target market? • How many of these attendees matter to me? • How much will it cost to reach them? Compare shows and make informed decisions based on these factors.