Pop up exhibits- get your product noticed
The companies participating in a trade show want maximum exposure and rise in sales. This goal can be obtained by having an effective popup exhibit in the trade show. The pop up exhibits are available in different shapes and sizes Pop-up exhibits have folding framework that expands to full width of the booth and create a spacious wall for displaying graphics as well as company information. Good pop up exhibits should be attention getting and visually appealing to establish a company image effectively in the mind of the visitors who will thereafter become its prospective clientele. The pop-up display can be easily set-up and transported, as the supporting frame is very lightweight.
Selection of exhibit
The trade shows have various booths that are covered with colorful banners and displays. The selection of pop up exhibit should depend on the space reserved for the company in the trade show arena as certain type of displays look awkward when place in the trade show. So one should ask the organizers of the trade show about the reserved space and then select the pop up exhibit accordingly. Sometimes there are height reservations also so check that before buying the exhibit.
The pop up exhibit type depend on the budget as well as the motive of the company. Therefore, the pop up exhibit must support the company brand and should have some theme to attract the visitors like a new launch. Consequently, the exhibit should be designed accordingly so that the visitors take interest in the new product and ask for more information about it. The exhibit should make a long lasting impression over the visitors so that they become potential consumers of the brand after leaving the exhibit.
Unique Ideas to attract the visitors
The promotional items with company name engraved at it will always remind the person about the company so distribution of some useful items can be a long lasting remembrance feature. Even the water bottles with company name printed over it can be a good promotional item for the thirsty crowd. The spin prize wheel can also be an exciting feature at the exhibit and the visitor can win any of the listed prizes just by spinning the wheel.
Different exhibit designing companies
There are also various companies that provide well-designed pop up exhibits to the companies for trade shows such as Capital Exhibits, Skyline, Nomadic and Expo Displays. They offer eye-catchy designs of the exhibits with thematic elements so it is easy to communicate the marketing message to the visitors at the event. There are also designers of pop up exhibits who assist in designing a popup exhibit by providing a wide range of services and formats to the company.
During the trade show, there are so many noises and crowd is moving here and there so each exhibit has few seconds to grab the attention of the visitors. Therefore, the pop up exhibit should firstly attract the visitors towards the booth and there after deliver the relevant information regarding the company and the product to the potential customer. A perfect pop up exhibit supports the event marketing strategy of the company.