20 ' popup displays Virginia, Maryland and Washington DC, MD, VA

Selecting Booth Space

Space? How much should I have? That depends on a number of factors. First, how many salespeople will be working the booth? Typically, each salesperson is given 25 to 50 square feet of space. Next, how much product will you be displaying? Will you need room for a conference area, demos, and storage? Finally, how many clients and prospective customers do you expect? The ultimate goal when choosing exhibit space is to have room for all visitors without too much additional space.

Example: If you expect 100 visitors per day at your booth, and the show runs for 5 hours each day, this calculates to 20 visitors per hour. Assuming each salesperson can serve 5 people each hour, you will need 4 salespeople in the booth at peak hours. This means you will need 100 to 200 square feet of space plus space for products, demos, conference and storage

Remember, the goal is to accommodate all visitors without waiting and without over crowding, but too much space can make it look like nothing’s going on in there!

How do you choose your exhibit space at a show? First determine what is available to your company. It is important to know that show management gives priority to repeat exhibitors and larger exhibitors, so a smaller, new company may have limited booth space choices.

Go over the floor plan carefully, keeping in mind the following desirable locations:

• Near the center of the hall
• Near industry leaders
• Near rest rooms and restaurants
• On aisles leading to meeting rooms Areas to avoid include:
• Behind barriers such as walls and columns
• Areas with low light
• Dead-end aisles
• Near freight entrances and utility sources
• Extreme corners of the exhibit hall
• Aisles farthest from the center

Highlight your three most desirable spaces, check availability and book your space now!