The Impact of Color.
Perhaps the single best way to attract attention to an area of an exhibit is through the use of colored lighting. Think of a recent trip to the theater. When you look up at the large “can” projector lights, you see colored gels to deliver lighting effects on stage. Well, the exhibit is your stage, so why not use some color to attract some attention where you need it?

Industry statistics show that an exhibitor has approximately 7 seconds to attract the attention of an attendee as he or she passes by a booth. This can be done through unique design, captivating graphics, lighting, booth personnel and the use of color. Why not combine the use of lighting and color to capture your next customer’s attention?

Color effects can be achieved through the use of a colored lens or filter. This is referred to as static colorand the single color selected is what you get for a constant effect. Other products incorporate the use of color wheels that operate on a motor. Color wheels cycle through a pre-selected assortment of colors, delivering changing color effects to an illuminated area. This changing color creates visual illusions and captures the attention of the attendee passing by.

Programmable colored lightingoffers the most dynamic impact. Here, lighting programs are stored and played to deliver the exact color demanded by an exhibitor, projecting a program assured to attract anyone’s attention.

Remember, lighting has a significant impact on the outcome of your trade shows. Select a vendor that will work with your exhibit designs to deliver the impact that you need to stand out in the crowd. Without quality lighting you will be left in the dark as your potential customers pass by on the way to your competitors.