1st trade show exhibit rules:
Tips for Success Booth Appearance

1. Booth layout is critical. Never have objects between you and your customer, as this presents a “barricade.” Instead, place tables off to the side and always keep an open entry. This looks more inviting.
2. Think of your booth as a billboard. You have three seconds at 70 mph to attract that attendee!
3. Avoid stacking brochures on counters. Display only one or two copies instead. This is the guidelines and by doing this creates more of an opportunity for a request from the visitor, which paves the way for conversation.
4. Avoid stacking giveaways on tables. This only attracts bag-stuffers. When you display only one giveaway, you create interest while reducing the “grab-and-run” effect.
5. Neat. Neat. Neat. Keep your booth neat, clean, organized, and clutter free.
   

2nd trade show exhibit rule:
Personal Appearance

1. Wear appropriate clothes. You should always dress to create a good first impression. Be clean, neat, and well pressed. Different geographical areas have different “acceptance” codes. For example, the East Coast is more formal than the West Coast. Midwest and Gulf Coast audiences are more relaxed, where open neck sport shirts, sports jackets and slacks are appropriate. As with the East Coast, some professions, such as medical, banking, and business executives, are more responsive to the “power suit” image.
2. Wear comfortable shoes! At a trade show, your feet are your friends, and comfortable shoes are mandatory. Never wear new shoes! Also make sure your shoes are appropriate for the way you are dressed (ex: recreational shoes are not appropriate for an indoor show, but may be fine for a boat show) and this is the guidelines.
3. Be polished. Neat hair, clean fingernails, minimal jewelry and minimal makeup are a must.

3rd trade show exhibit rules:
“Boothmanship” and Manners

1. Always wear your badge on your right side. This makes it easier to read during the introduction and shaking hands.
2. Introduce yourself by full name and company. Don’t assume they read your badge.
3. Treat business cards with respect. When someone gives you a business card, look at it! Grabbing the card and stuffing it in your pocket or in the “drawing box” is considered rude and disrespectful. Use the person’s name in conversation and when thanking them for stopping by. When they have left your booth, write something memorable on the back of the card to help you recall your conversation with them. Something personal, their needs, or a passing comment you can later refer to in follow-up makes a great impression.
4. Stop talking and listen. It is impossible to uncover your visitor’s needs if you are doing all the talking. They stopped in for a reason. Find out what it is.
5. Stand up straight. Always look honoredthat they have chosen to stop by your booth.
6. Make eye contact. This shows that you are focused on them and not your surroundings.
7. Keep your arms unfolded and hands out of your pockets. Crossing your arms makes you look like an unapproachable palace guard. Your hands should be used for introductions and emphasis rather than tinkering with your keys.
8. Avoid asking, “May I help you?” The most common response to this question is “No, I’m just looking.” And you’ve lost a prospect.
9. Never use your cell phone in the booth. Step away from your space if you need to make a call.
10. Never smoke, eat, drink, or chew gum. It looks unprofessional.
11. Be aware of how your breath smells. It sounds trite, but avoid those smelly foods that cling to your breath and clothes. This includes alcohol consumption the night before. Keep breath mints on hand and use them discreetly.
12. Don’t be caught sitting down in your booth. This makes the prospect feel he is an annoyance.
13. Don’t over engage in conversation with your booth mates. This gives the impression you are too busy to be bothered.
14. Smile and be pleasant. This one never gets old to the show attendees. If you need mor trade booth displays rules please give Captial Exhibits a CALL at 866-730-3746.