Trade Show Graphics
A word about graphics....Your
exhibit is only as good as your graphics! You need to get three
powerful messages out to your visitors and show attendees:
1. Who are you? It is important
to get your name and logo up where people can see it. Use
simple visuals and easy to read fonts. No need to get fancy.
2. What do you do? Give a straightforward, easy to read statement
about your product or service offering. This will help the
attendee decide if he/she should stop by your booth. Sometimes
“less” is more here.
3. Why should I do business with you?Go ahead and stake your
claim. Get their attention! Make your statement short, memorable,
and believable.
It’s important to have visuals
with short lists of features and benefits. Don’t give
out too much information, or they will have no reason to talk
with you. Graphics vary tremendously. The three main factors
that matter are size, number of colors, and number of images.
The key is simplicity!
• Use bold, contrasting colors, and simple, easy to
read fonts.
• Minimize words and maximize pictures. This allows
the passerby to grasp your capabilities without
too much effort.
• Use lots of light. Backlit graphics are becoming more
and more popular because of their visual impact.
• Always keep your main messages above waist level.
Consult your graphics designer for help in choosing colors
and images. They know what works. If you choose a display
house that has graphics production capabilities, you can be
sure that all entities will work together for the most cohesive
message and effective exhibit.
